A collaboration in support of Surfrider’s national beach cleanup and plastic pollution programs. Launched in 2018, the Better Beach Alliance was developed by the Surfrider Foundation and REEF to expand the impact of Surfrider’s beach cleanup program and amplify the amount of trash removed, volunteers engaged and events hosted.
Since 1984, REEF has encouraged individuals to embrace the fun, freedom, and spirit of the beach, grounded in a belief in the connection between our well-being and our beaches. REEF believes that when we restore the beach from harmful pollutants, we create clean and beautiful places to restore ourselves— which is why in 2018, we partnered to protect and preserve the places that we all love by co-founding the Better Beach Alliance. In the Alliance’s inaugural year, Surfrider volunteers removed an incredible 220,128 pounds of litter from U.S. beaches. Each year, we aim to build on the impacts we are able to achieve through our grassroots network. Thanks to REEF's support, the Better Beach Alliance will continue to expand and fortify its impact on beaches around the world.